As markets continue to overcrowd, brands find it increasingly challenging to stand out on all fronts

Knowing how and where to focus to differentiate and create sustainable growth is an ongoing battle for brand owners.

Our unique blend of beliefs, principles and proven methodology develops a new understanding and creates clarity for our clients to align their businesses for lasting success.

Belief
We believe that all human decisions are driven by emotions.

Therefore, our overriding objective is to create greater emotional engagement between our client’s brands and their target customers – facilitating them to make choices based on desire, rather than a logical comparison of features and benefits.

Emotional engagement is the greatest force for brand growth
Principles
Be curious

Discover by immersion

Creativity without insight is like a building without a foundation. Our design research is our foundation. Research-based design practice allows us to immerse ourselves with analysis for accuracy and understanding.

Be clever

Apply defined intelligence

“Human behaviour flows from three main sources: desire, emotion, and knowledge”- Plato

Our ability to acquire and apply knowledge allows us to make the right connections for powerful emotional engagement.

Be bold

Create strategically

“The true sign of intelligence is not knowledge but imagination” – Albert Einstein

Exceptional creativity is always based on a solid rationale. Therefore, effective design is the natural outcome of a clearly defined brand strategy.

Objectives

What do you need to achieve?

Reposition a brand
Launch a new brand
Brand management
Realign external perceptions
Product & service optimisation
Clarify business distinction
Redefine business direction
Create internal brand alignment
Brand guardianship
Methodology

Strategic design thinking

We apply our distinctive and proven approach to ‘strategic design thinking’. We challenge everything through immersive discovery, then apply defined intelligence and creativity inspired by our findings.