Therefore, our overriding objective is to create greater emotional engagement between our client’s brands and their target customers – facilitating them to make choices based on desire, rather than a logical comparison of features and benefits.
Creativity without insight is like a building without a foundation. Our design research is our foundation. Research-based design practice allows us to immerse ourselves with analysis for accuracy and understanding.
“Human behaviour flows from three main sources: desire, emotion, and knowledge”- Plato
Our ability to acquire and apply knowledge allows us to make the right connections for powerful emotional engagement.
“The true sign of intelligence is not knowledge but imagination” – Albert Einstein
Exceptional creativity is always based on a solid rationale. Therefore, effective design is the natural outcome of a clearly defined brand strategy.
We apply our distinctive and proven approach to ‘strategic design thinking’. We challenge everything through immersive discovery, then apply defined intelligence and creativity inspired by our findings.
Market Research & Analysis
Competitive Landscape Analysis
Internal & External Brand Perceptions
Opportunity Scoping & Segmentation
Brand Positioning Audit
Brand Portfolio & Architecture
Brand Value Proposition
Brand Personality & TOV
Brand Naming & Nomenclature
Brand Assets & Collateral
Digital Brand Environment
Physical Brand Environment