Digital marketing in 2018 – Three things you need to know

Digital marketing in 2018 – Three things you need to know
2018 promises to be a big year for marketers with fresh challenges and exciting opportunities to grow revenue and ROI through an integrated approach to digital marketing. With so many new channels to reach your prospects and customers and the continuous fast-paced advances in technology, our team at Studio Aura have reviewed our top three current trends so you don’t have to!

1. Mobile has officially taken over

Mobile devices now account for more than 60% of all digital minutes globally. Basically, if your website doesn’t work on mobile, it doesn’t work. Not only that but the long-anticipated shift in the way Google will filter search results will come into play this year.  Google is moving towards mobile first indexing and Accelerated Mobile Pages (AMP) making mobile marketing more critical than ever.There are now over 2 billion AMP pages covering over 900,000 domains that are loading twice as fast as non-AMP mobile pages. Mobile pages are proven to have a 40% higher bounce rate than desktop bounce rates, mainly due to slow loading pages. There are some simple steps you can take to ensure your website is optimised for mobile that our team at Studio Aura can help you with.

2. Video – the content king

Video content marketing is an increasingly powerful medium to communicate your brand story and explain your value proposition to clients and prospects. With so much content online, it’s important to create genuinely engaging pieces like brand story films, testimonials, how to’s, product focus, company culture and FAQs.  And remember, that nearly two-thirds of consumers prefer video under 60 seconds so make them short and sweet to keep your audience engaged all the way to the end.

If you’re still not convinced about the potential of video marketing, take a look at these statistics:

3) Security – GDPR signals a change in data collection

The EU’s General Data Protection Regulation (GDPR) goes live on May 25th, 2018 and will supersede the UK Data Protection Act 1998.  This new law is changing the way companies approach and consume data collection, and if you’re not compliant you run the risk of incurring some hefty fines. In some cases, these fines could be as much as either 4% of your turnover or a fine of €20 million, whichever is the larger.

The EU’s GDPR website says the legislation is designed to “harmonise” data privacy laws across Europe as well as give greater protection and rights to individuals. The change in law will affect how businesses can market to prospects and customers and will affect how we manage email marketing campaigns. For more information, visit the official GDPR website or contact our team at Studio Aura to book a place on one of our GDPR workshops to make sure you’re compliant.

It’s critical for marketers to keep up-to-date with the latest developments that are shaping the landscape of digital marketing in 2018. To keep your business ahead of these trends and industry updates, now is the time to review your marketing strategy and put the necessary plans in place to stay relevant, engaging and compliant online. Chat to us about your marketing challenges. 

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